The advent of the web has opened up novel vistas for conducting business. According to a survey, India will have around 500 million internet surfers by 2017. Marketing tips creates a fascinating opportunity for businesses to sell their services and products to a growing population of internet users.
The internet has taken alongside it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the web.
Inbound or internet marketing, is marketing on the internet or in the digital sphere. It requires into consideration things such as page rankings browsing engine searches, advertising on se’s, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target exactly the audience a particular business wants to serve ads to.
The necessity to market products and services online has given rise to a new industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often hire a specialist team of domain experts browsing engine optimization (SEO), search engine marketing techniques (SEM), social media (SMM) and social media marketing optimization (SMO).
A recent survey noted that 34% of the firms surveyed had a digital online marketing strategy and 16% companies said they use internet marketing on / off. A staggering 50% of the respondents said that they do not have a defined strategy for internet marketing. These numbers claim that there are still businesses that have not been subjected to the awesome capabilities and powers of internet-based marketing.
It really is imperative for Indian businesses, in particular, in this age to realize the importance of experiencing an integrated online marketing strategy if they desire to survive in an extremely frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a technique and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their market share will be gained by existing and start-up competitors and they will never have a robust online proposition.
A Digital Marketing Company in India might help businesses harness the power of a robust web-based marketing strategy. The usage of novel platforms just like the social media can be quite a game changer as more and more people are using them to engage with brands. It is an excellent place to gain followers, build relationships them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing is the present and the near future. Businesses staying away achieve this at their very own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.